Helping Customers Learn About You
The staple of trust for many prospective customers first learning about your company is a good web site. The nature of visitors these days is to passively investigate your company and try to gage if you have what they need well before they ever enter your doors. If you make it hard for these visitors to find information about you, or do it in an unprofessional fashion, you can lose them right there and never get them to interact with you (even if you actually have what they need).
A well-made web site clearly communicates what your business is about. It is logical. It is clean. It conveys your brand. It is inviting to your visitors to come in and learn more about what you do.
Developing web solutions that make it easier for your visitors to understand your company brings a great deal of satisfaction to me. I like helping people out and getting them the information they need to solve a problem. By use my own inquisitive nature to serve as the guiding force to make your web site successful, I know how to orchestrate and display information in a complementary fashion and convert visitors into customers.
For many small and young companies, I wish that simply having a web site was enough to succeed in getting people to find you and your services on the internet. I truly do, since money and time is tight. Unfortunately, that’s not the case. And, for large corporations and businesses, it is an everlasting fight to keep ahead of the competition and find new avenues to reach your customers around the globe.
To truly succeed, a multiple pronged strategy with organic and paid tactics is needed to rise to the top of search engines and show up at opportune situations. This is where search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) come into play.
